A very nice lady was recommended to me. She wanted a custom design ring. She had a concept in mind to make a ring that was very free-flowing in design, a bit of modern art.
I put together a meeting of the customer, myself, an artist and the craftsman that would do the work. A sketch was made of the ring and the customer signed off on the design.
The finished ring was not good looking. Though it matched completely with the picture, this was a case of the three dimensional object not looking as nice as the two dimensional drawing.
Many stores have a policy regarding custom work. If the customer signs off on the design, then they own the finished piece.
Our customer did not like the ring. She paid nothing!
That is our policy.