About us

Diamond Dealer Direct is a division of Gerson & Horowitz Diamonds. A family owned firm founded in 1955 in the Diamond District of New York City. The firm is managed today by 3rd generation Diamantaires. Traditionally, our focus has been the direct import of larger loose diamonds for resale in the wholesale markets of the United States. Our primary inventory has always been on diamonds of 2 carats and larger. In addition, we have been involved in the manufacture of exquisite diamond jewelry. In 1994, we broadened our focus to include “Natural Fancy Colored” diamonds.

We utilize three generations of knowledge and a flawless reputation in the diamond industry to meet the demands of an ever changing and growing marketplace.

Diamond Dealer Direct provides you with direct access to diamonds and jewelry. Larry and Stan act as your personal jewelry expert guiding you through selection and purchase.

We are located in Los Angeles and available for private showings locally and nationally, by appointment only 213-620-0767, 800-331-9331. If you would prefer, we can discuss your individual needs over the telephone or email with sketches and photographs and deliver you exactly what need anywhere in the world. And that is guaranteed.

Professional Memberships and Affiliations

  • Founding Member Diamond Club West Coast
  • Diamond Club West Coast, Board Member
  • Member World Federation of Diamond Bourse’s Arbitration Panel
  • Alumni Gemological Institute of America
How to choose a diamond
By appointment only
Copyright © 2014 Diamond Dealer Direct